1. Who are you? Describe yourself.
Sam: My Name is Samantha Smith. I’m a 29 year old, Gemini. I am a Full-Time entrepreneur as 1 of the owners of Shop 20. I love business and I’m absolutely grateful to be able to say I love and are obsessed with what I do on an everyday basis. Which allows me to be a happy, bubbly, outgoing, independent but fierce individual.
Steph: My name is Stephanie Boachie. I’m 29 years old. I am a secondary educator with TCDSB and 1 of the owners of Shop 20. I love learning and experiencing new things, places and cultures. I am definitely a travel bug. I love fitness and exercise. I find it therapeutic and energizing. More so, I’m resilient, independent, loyal and compassionate.
2. What is Shop20 and why the name?
Sam: Shop 20 is an online concept store in a physical location. Where we provide our customers with exclusive on trend product all within $69 and under.
Shop 20 was originally supposed to be a store where everything was to be priced at $20.But after taking our 1st buying trip to LA and seeing the items we could realistically afford within our budget, especially going up against a strong US dollar. It became evident that we wouldn’t be able to provide the styles we were aiming for within that budget.
Thankfully, my partner Stephanie suggested an alternative theme of 3 price points, which were $20, $25, $29.
Eventually over time as our following and the demand grew, and with the help of our Business Development; O’Neil Thompson we expanded our price point and added 8 new prices to our roster; $35, $39, $45, $49, $55, $59, $65, $69. These new price points allowed us to bring in better quality product, create higher transaction amounts, all while still maintaining the affordability aspect.
3. What is its philosophy and unique selling proposition?
Both: The Shop 20 experience is one of kind, as we can guarantee you won’t get the same experience anywhere else. We provide our Shop 20 babes with tasteful yet refined affordability while staying away from anything cookie-cutter.
- Fresh and unique new product every week, to keep our Shop 20 babes frequenting our stores on a weekly basis
- We offer product that can typically only be found online, and requires a wait time to receive
- Limited amount of each style to keep our Shop 20 babes in exclusive pieces
- A well-diversified selection of the best stylists that all have their own unique personalities and style to offer
- Inclusion of Curve sizing 1XL – 3XL
- Modern, refreshing shopping experience accompanied by great music
- Inclusion of all ethnicities, ages, and sizes. LGBTQ friendly
- Online store that offers a wide array of product and swift pick up and shipping options
4. Why did you decide to open a retail store?
Sam: I’ve always felt online has better options to offer but as a picky woman with a complex body it’s imperative for me to see, touch, feel, try on and just get that in person experience with the garment before making a decision to purchase. I also despise the shipping process; it can be messy and long.
So, shop 20 was created to infuse the 2 worlds and offer these on trend products that are typically only available online, in store. And now our Shop 20 babes can come in and get these pieces in person with confidence and convenience.
Steph: Samantha. My entrepreneurial spirited best friend led me in this direction and I couldn’t be happier. Having certain curves, I also felt like there weren’t enough places for me to shop in store in Toronto. I wanted us (Sam and I) to bring a new flare to the city that hadn’t been seen before, especially in a retail space.
5. Why did you choose STC for your store location?
Sam: Scarborough Town Centre is my home mall. It’s the mall I grew up in, it’s where I shop, it’s where I eat, it’s where I had my first job. So, the thought of having my store in such an establishment so near and dear to my heart, neighboring the stores I grew up shopping in. Is nothing less than a dream and is full circle for me.
Steph: Raised in Scarborough, this was always a goal for me. From after school hang outs to my first job to first dates, STC has been a part of my experience growing up. To now have a Shop20 location in this mall, beside retailers I grew up shopping in, is still surreal. A dream come true. Definitely humbled, proud and motivated than ever before.
6. What does Scarborough mean to you?
Sam: EVERYTHING! Scarborough is HOME! Born, Raised, and still Residing.
Steph: Scarborough is large part of who I am. No matter where I travel or go, Scarborough is always home.
7. What is the best advice that you have received?
Sam: Risk is the price you pay for opportunity.
If it comes easy, it will go fast.
You are what you do, not what you say you’ll do.
There is no elevator to success, you have to take the stairs.
Steph: There’s a solution to every problem.
8. Who is your customer?
Both: We have 2 different types of customers.
The 1st type of Shop 20 babe, uses Shop 20 as an outlet to get out of her comfort zone. We provide her with a safe space to try new riskier pieces that she typically wouldn’t come across, think to entertain, or have convenient access to. She can now indulge, without breaking the bank.
Our 2nd type of Shop 20 babe, is our Diva. She is trendy, particular, and fashion forward. Although this Shop 20 babe has access to and will purchase online outfits, we are her convenient in person option. And help fuel and keep her deeply admired closet up to date.
9. What is your least favourite word?
Sam: CAN’T. As an entrepreneur, we do not like to hear that word in any scenario.
10. Where do you come from?
Both: Scarborough, Ontario.
11. What is #1 on your bucket list?
Both: Financial Freedom
12. What do you like to do in your free time?
Sam: Shopping. Traveling. A good TV Series/Movie. Listening to Music. Social Media
Steph: I love to travel, exercise, read, spend time with family and friends
13. What music do you listen to?
Sam: Dancehall/Reggae. Hip Hop. RnB. Top 40.
Steph: I listen to everything but love RnB.
14. What causes do you find most important?
Both: Female Empowerment, Mental Health & Wellness, Anti-Racism & Equality.
15. What makes you happy?
Both: Great moments, memories, and people.
16. What is your message to youth?
Sam: The ultimate end goal to life is HAPPINESS. So, find out what makes you happy and work backwards from there.
Steph: Nothing is impossible. No goal is too big so work for what you want. Also, be you – there is strength is your uniqueness, never change!
17. Who is your hero?
Sam: My Mother. Without her Shop 20 nor I would exist.
Steph: God and my sisters. Their resilience is unmatched. They inspire me to be a better person every day.
18. What is your favourite quality in a person?
Sam: Honesty
Steph: Humility.
19. What do you hope for 2021?
Both: We hope for international recovery from Covid-19, as it’s had such a monumental and tragic impact on the world.
In terms of Shop 20, as a young blossoming business we hope we can learn and use these times to advance our position in the retail industry. Which in turn will help us get closer to our end goal/vision.
20. If you were a cartoon character, who would you be?
Sam: Definitely a Power Puff Girl.
Steph: Loved Kim Possible growing up. I would be Monique, she was a great friend, smart and always stylish!